I’ve been blogging for seven years now, not always consistently, or routinely, but still for seven years. I’ve shown this blog more commitment than I have a lot of other things in my life, and the fact that I’m sat here today, typing away, makes me impressed with myself.
Well done me.
So for the seven years, I’ve been blogging, here are my seven mistakes that I see more often than not.
1 – Blogging For All The Wrong Reasons
If you have chosen to start blogging because;
A – So and so are carrying around designer handbags becuase of blogging, so they must be on ££££ and you want a piece of that.
B – ALL THE FREE STUFF
C – You fancy being the next Instafamous/blog star/influencer
D – All of the above
Then I hate to say this but, you probably shouldn’t be doing it. Blogging is an outlet for you, it’s your own little space on the interwebs that’s reserved solely for you. Not for material possessions or money or fame. Sure use them above points to give you motivation, but if you set out to blog only for these reasons then its most likely not gonna happen.
There is no quick get ‘rich quick scheme’ to blogging, and for the first few weeks/months/years you’re put a lot more into your blog then you will get back out of it.
2 – Not Fully Using Social Media
I Am the worst for this. I completely ignored Pinterest for too long, but now, even with my teeny tiny following, I notice people coming though off of my pins.
All it takes is for one follower to repin your pin to their follows and a whole chain reaction can take place.
Now Instagram is a pain in the bum. For every Eight new followers, then leave. Don’t fret though! We are all in the same Titanic-shaped boat. Consistency is what I think is key here. Uploading once a day keeps new followers trickling in, whilst keeping your old ones satisfied. If you’re going to post only once a week, you really won’t see any progression. Trust me on this one. Make use of hashtags as well, have a nosey at what hashtags people are using that are uploading similar photos to you, and try to find an Instagram comment pod to join for maximum Insta engagement.
Twitter is my favourite social media outlet. You can quickly find people who blog in the same genre as you, and the chats are a great way to find some new blogging friends, #WOO. I get a good amount of traffic coming through from Twitter too.
All The Rest
Stumbleupon, Facebook, and Snapchat are great social media sites too. Just remember to regularly update everything with your new post. Sharing something takes seconds, and it can bring a bunch of new readers through to your blog. Which leads me to my next point…
3 Don’t Get Involved In The Dramas
Watch from afar, but try not to get yourself involved.
I see so much of this (especially on Twitter) and personally, I can’t help but think it just makes you look like a shitty person. Bad mouthing brands and other bloggers, not only makes you look hella unprofessional, but could also completely burn bridges with people who may want to work with you in the future. Think of your blog as your brand/company.
Do you really want it associated with that?
4 Saying Yes To Everything
I know in the beginning it’s hard to say no to anything that gets offered your way but remember your personal style. I’ve recently transitioned into more of a makeup/lifestyle/fashion blog, as after seven years of only talking about makeup I wanted to open more doors for myself, however, if I was offered the chance to review nappies for £200 I would still have to say no. As nice as the money seems, it wouldn’t fit with my style of blog.When offered sponsored posts or PR gifts I think its always wise to ask yourself
‘Would I go out and buy myself this to review?’
Your readers will respect you more for it.
5 Thinking you’re The Shiz
If someone takes time to comment on your blog, comment back!
If they tweet you a question, try and answer it.
Leaves a lovely Instagram comment? thank them!
There is nothing worse than a blogger who thinks they are too big for their Chanel boots.
We all complain when the blogger that we knew and loved, who suddenly hit the big time, now ignores the people who they were once blogging friends with.
Don’t be that person.
No matter how big or small your blog or social following is, remember engagement is everything.Otherwise your essentially just talking to yourself.
6 Blog Layout
So you’ve got your dream layout, and it’s looking all pretty and good. But have you looked at it from a users point of view?
Having Social Media icons on your page clear as day is a must, and I don’t want to have to scroll through a whole website to find a way to follow your blog. Make sure your blog is user-friendly first, nothing makes people click off quicker than when finding their way around your site becomes hard work.
7 – Buy a Domain
How I wish all them years ago when I first started blogging that I had purchased my own domain. Not only does it look more professional, but it is essential for MOZ to rank your DA (domain authority) which then, in turn, predicts how well your site ranks on a search engine from the scale of 1-100.
There are many things SEO wise that you can do to help improve your DA score, and while we don’t have any solid guidelines on how to do this just yet. I believe that owning your domain name for a lengthy period of time helps to improve Google’s trust thereby impacting on your MOZ score.
Above all else though, have fun with your blog. and be proud of what you’ve created.