How To Make An Amazing Media Kit

how to make a blog media kit

 

What is a media kit you ask?

In layman’s terms, a media essentially is a CV for your website and all the work you have done on it. 
It’s a great way for companies to get an idea of just what they will be getting if they reach out to work with you, IE your services, social media reach and of course just how much traffic stops by your blog for a browse. 
Having a media kit is quite essential these days, especially if you’re hoping to turn your blog into a business. So no matter if you have 10,000 followers or ten, you want your blog’s media kit to be looking pretty suave.  so here are my top five tips to help you get started in just that! 
 

Things To Include in your media kit –

 
About me 
 
Services offered
 
Press 
 
Brand Work
 
Social Media handles and following
 
Google Analytics data (I do this monthly)
 
Email and telephone number 

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Sign up to fohr

 
Fohr will basically do nearly all the above for you, WOO HOO! This simple little website creates your very own basic little press pack of all your analytics and social following etc etc. Its updated daily and best of all its free! If you’re not feeling too confident in taking creating your own media kit just yet, then this could be the answer for you. But if you are quite eager to create your own, this is still a great way to find all our analytics in one place. 
 

Keep it fresh

 

There’s nothing worse than underselling yourself. If you don’t update your media kit regularly then that’s exactly what you could be doing. Keep on top of this, especially if you’ve had a sudden influx of followers or a surge in views.

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Visibility is key
 
Make sure your kit is easily assessable. Opportunities can easily be missed if things aren’t laid out clearly. This really applies to everything on your website as well, there have been times when I can’t even find a bloggers social media handles let alone a media kit. Keep it blatantly visible, only good can come from it.
 
Make It You
 
If your media kit looks like its part of your blog IE your logo is on it, or your brand name then it’s going to look 100000 times more visually appealing and professional. The same way you’ve personalized everything else, don’t forget to put the personal touch on your kit as well. 
 
Short And Sweet
 
Just like the same with a CV, if its any longer then a page or two, then whoever is reading it may possibly get bored. Keep it simple, smart and with an easy layout.  Nobody’s got time for a 5-page essay. 
Except me. 

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70 Comments

    • April 19, 2017 / 8:16 am

      No problem lovely! And you! x

  1. April 14, 2017 / 10:39 am

    This is amazing post. Thank you for the tips! I haven't heard the fohr, but I'm gonna check it out later today.

    Michelle Morchella

    • April 19, 2017 / 8:27 am

      Let me know what you think! x

  2. April 14, 2017 / 2:40 pm

    I think an about me section is always a necessity and I defo agree "make it me", I always try personalise my blog around my character x

    S x
    SHELISES WORLD

  3. April 14, 2017 / 3:26 pm

    What a helpful and insightful post, girlie! I actually had one done for free as you've mentioned with Fohr Card! They really do an amazing job and take all the guess work and stress out of it. Thanks for sharing and I hope you have a great weekend ahead!

    XO,

    Jalisa
    http://www.thestylecontour.com

    • April 19, 2017 / 8:38 am

      Excellent hun! Makes life so much easier with Fohr! x

    • April 19, 2017 / 8:42 am

      No problem, you are welcome! x

  4. April 14, 2017 / 9:03 pm

    Love this post! Thanks for sharing!

    kimberlyluxe.com
    blogbohemian.com/shopeverything

  5. April 15, 2017 / 12:57 am

    Thanks for sharing your tips! Honest tips on media kits like these are so hard to find sometimes, usually many people want you to sign up or do something before even getting to the tips. I really appreciate these tips, these will definitely come in handy when I put together a media kit. Have a great day!

    xxxx from Emily // http://www.diamondsanddachshunds.weebly.com

    • April 19, 2017 / 8:56 am

      I know exactly what you mean! Glad to be of service x

  6. April 15, 2017 / 10:46 am

    Definitely going to check out FOHR, it sounds so so handy! I've been meaning to create a media kit for a while, I just haven't had the time! They have really great pre-made ones available on etsy too and they're so gorgeous! x

    |Georgia Megan|

    • April 19, 2017 / 9:02 am

      ooo I never though to look at etsy! x

  7. April 15, 2017 / 11:39 am

    I'm glad to see my media kit already includes everything you mentioned!
    LA VEINE

    • April 19, 2017 / 9:07 am

      No problem! I hope it helps! x

  8. April 15, 2017 / 5:08 pm

    I find the Fohr media kit quite handy though I've made my own with a bit more detail. Happy Easter!

    • April 19, 2017 / 9:09 am

      Happy easter to yourself! x

  9. April 15, 2017 / 10:51 pm

    Ahhh this is so useful, thank you so much! I've always wondered about making one of these but wasn't sure how to start haha 😀 you've made the process so much easier for me and your blog is gorgeous! xx

    elizabeth ♡ ”Ice Cream” whispers Clara
    (lets follow each other on bloglovin or instagram)

    • April 19, 2017 / 9:12 am

      Thankyou so much lovely! x

  10. April 16, 2017 / 3:25 pm

    I finally got round to creating my media kit a little while ago and it's so encouraging to go on there every now and again to update and seeing figures increasing 🙂 x

    LuxeStyle

    • April 19, 2017 / 9:16 am

      Yes! Its a good feeling x

    • April 19, 2017 / 9:23 am

      Well now you do! lol! x

  11. April 17, 2017 / 11:22 am

    These are great ideas on how to create a media kit! I could definitely change mine a bit and will definitely keep this in mind. Hahah and yes to things that are short and precise! Xx

    http://www.thefashionfolks.com

  12. April 17, 2017 / 6:17 pm

    Thanks for the advice! I haven't updated my media kit in a good few months and so I'll be sure to keep your tips in mind 🙂

    Gabrielle | A Glass Of Ice x

    • April 19, 2017 / 9:38 am

      Haha! Not to worry! Just update it lol x

    • April 19, 2017 / 9:44 am

      a totally agree with that!

  13. April 20, 2017 / 9:31 pm

    I couldn't have come across this post at a better time, my dear. Thank you for your tips. I will definitely check out that website to keep my data current.
    xo, janea
    http://www.theSTYLEtti.com

  14. April 30, 2017 / 5:11 pm

    I'd never even heard of a media kit until earlier today! I'm definitely going to start making mine asap! Thanks for sharing your advice on what to include 🙂 its been so helpful!

    VioletDaffodils
    xx

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